15 Ways to Create New Content From Old Content
As a busy small business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the number one driver of search rankings, you can’t afford not to be constantly publishing new content.
Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and reuse what you already have and turn it into something your audience can’t get enough of.
1. Create a ‘Best Of’ blog post
This one is great, both as a way to repurpose old content and as a way to boost your search engine rankings. Create a blog post that lists all your other blog posts or articles on a particular topic.
2. Turn a blog post into a carousel
Take key points from a popular blog post and convert them into a carousel. Post it on Instagram and potentially reach a whole new audience.
3. Quote yourself on social media
Look through your blog posts to find one that made a great impression on your audience. Pull out a quote from within the post and share it with your social media followers in text format or make it into a graphic. Remember, visual content is processed by the brain 60,000 times faster than text.
4. Create a resource list
You already have pages or posts on your blog that outline the best tools, books, products and resources in your niche or industry. So compile them all into a resource list or guide. People love lists and better yet, they love to share them.
5. Share a blog image on social media
Grab an image from your blog and share it with your social media audience. This obviously works best for standalone images, like infographics or quote tiles.
6. Record a webinar and offer it as an opt-in incentive
Holding free webinars is a great way to build your email list, but the benefits don’t have to stop once the webinar is done. Most webinar software will allow you to record the event, so you can share it over and over again with your audience.
BONUS TIP: You can even have the webinar transcribed and use it as a blog post.
7. Compile old blog posts and turn them into an eBook
Take your best blog posts on a particular topic and compile them into a comprehensive eBook. You can sell the eBook or use it as a free giveaway to build your list.
8. Share an old blog post with your email list
Take an excerpt from a popular blog post and share it in your newsletter. Better yet, paraphrase the blog post and add in a couple of new ideas or statistics to make it more timely and relevant.
BONUS TIP: You can even go back to old content and update it to make it more relevant and republish it.
9. Turn your research into an infographic
If you have done a survey or any other type of research, pull together the most significant findings and hire someone to create an infographic out of it.
10. Make the most of your live presentations
If you regularly speak at industry events or seminars, have it recorded and share it on your website and on YouTube.
BONUS TIPS: You could also transcribe the speaking event and divide it into blog posts.
11. Share social media or forum comments
If you have an interesting discussion taking place on your forum or on social media, take a screenshot or cut and paste it into a blog post or share it on social media to drive conversation. Just be sure to get permission and/or blur out any identifying info.
12. Turn a blog post into a podcast
Tweak and record an old blog post and offer it as a podcast. You can then share these podcasts on your social media accounts.
13. Share old blog posts on social media
Look at your analytics to see which blog posts have been your most popular and repromote them on social media. This way they will continue to accumulate likes and shares, and your new followers will get a chance to read them too.
14. Turn a numbered post into individual posts
Chances are you have at least a few numbered posts on your blog. Break them down by writing standalone posts for some of your numbered items.
15. Create an e-course out of blog posts
Compile a bunch of blog posts on a particular topic and promote them as a multiday e-course. Each day, send one email (blog post) to your new subscribers to help them accomplish whatever goal you have promised to help them achieve.
SOURCE: Boom Social
