Top 10 Fatal Facebook Mistakes That Might Be Killing Your Page

Here are 10 common Facebook mistakes that could be killing your Facebook business page and why you need to stop making these mistakes today.

1. Not creating differentiation

Are you clearly articulating what sets your business apart from the competition? If not, you’re walking a dangerous line.

A tactic called “me-too marketing” is often employed, as businesses look to the competition for what’s working on Facebook, and then mimic it on their own page. Unfortunately, there are significant drawbacks to this type of marketing.

Standing out in a crowded online space is tough enough with the element of differentiation. If your marketing is cookie cutter at best, you’re rendering your chances of standing out almost impossible. 

We don’t deny the fact that me-too marketing can work in certain situations, but it won’t give you the competitive advantage. Stop imitating what your competitors are doing and begin setting the tone on your own.

2. Not using a custom cover photo

Your Facebook cover photo is the first thing most people landing on your Facebook business page will see. An attractive and well-designed cover will help you catch their attention and encourage them to take action. Think of your Facebook cover photo as an online billboard. Would you rather have a generic image representing your business page or one that immediately conveys who and what you are?

Don’t miss the chance to make a strong visual impact with a customised cover photo. Use this space to share your product, service or story and it’s important that you share what makes you unique.

3. Not branding your graphics

Along the same lines as your custom cover photo, is the use of branded images within your posts.

4. Not using Facebook ads

Facebook advertising can be a smart complement to your current advertising budget. Facebook ads let you grow your page without adding a hefty expense.

5. Not aligning your Facebook page with your marketing strategy

Are you posting without a plan? Is your content an after thought and your custom images non-existent? If this sounds like you, you need a Facebook strategy that’s aligned with your overall marketing goals.

With a strategy in place, you post on purpose instead of haphazardly. You also use consistent branding in your content and graphics. This leaves no doubt in the mind of your fan that it’s your content showing up in their news feed.

6. Not engaging your Facebook community

One of the fatal mistakes many businesses continue to make is the “post and run” strategy. This is seen when a page posts and then never returns to interact with fans.

Have you fallen victim to this one in the past? If so, here are 3 ways to engage your fans:

1. Go out of your way to make your fans feel special. Ask questions that deepen your relationship and respond thoughtfully and in a timely manner.
   
   
2. Pay attention to what your fans are saying. What are their needs and how can you solve their problems? Listening is an art and one that can pay off for years to come.
   
   
3. Stay involved in the conversation and always provide relevant and informative content. Maximise your visibility by posting often and consistently.

7. Not completing your About information

Your Facebook “About” section projects the image of your business. Therefore, this is an incredibly important step when setting up and optimising your Facebook business page. You want to ensure that your “About” is complete and sends the right message to anyone visiting your page.

8. Not sharing consistent content

Sharing consistent content on your Facebook business page might feel overwhelming. There’s no doubt that curating and creating content is a challenge all businesses face. So, where can you find inspiration for your Facebook posts?

• Your RSS reader that pulls in all your favourite blog content
  
  
• Google alerts that can be created for top queries around your business or industry
  
  
• Traditional marketing collateral, such as newsletters or flyers

You’re only limited by your own creativity. Look to the content you’ve created in the past or to current content that you’ve used on other social platforms. Now decide how you can repurpose that material for a whole new audience.

9. Not customising your Facebook tabs

Your Facebook page contains standard and also customisable tabs. You can use the customisable tabs to post relevant details concerning your business.

For instance, you recently wrote an e-book that you want to make available. Creating a custom tab can direct fans to special content within your page, allowing anyone to instantly gain access and download the material.

10. Not using a clear call-to-action

Never assume your Facebook fans know the next step you want them to take. Don’t leave fan action to chance. Clear calls-to-action include:

• Sign Up Now
  
  
• Register Here
  
  
• Get Started Today
  
  
• Find Out More
  
  
• Click Here to Download
  
  
• Get in Touch

A confused mind won’t take action. Make sure you’re crystal clear about how you want your fans to interact with your page and what that next step is.

SOURCE: Post Planner