9 Tips for Running a Successful WooCommerce Store
WooCommerce is aWordPress eCommerce plugin that is available for all those who want to start an online store for themselves. It is a very robust platform for launching your web store online.
The WooCommerce plugin, along with WordPress, offers you a great number of tools to help you create yourself the perfect online store. The website is flexible and you can customise it any way you want it to look.
For those who are just beginning, there is good news. The website allows free membership. However, while some of its basic features are for free, the extended services might have to be paid for. But really, no harm when they are offering such great services and in return your online store is only going to reap you benefits.
In this article, we will be discussing 9 useful tips in running a successful WooCommerce store. These are some basic tips which you can easily follow without consuming much of your time.
1. Appealing product images
First and foremost, visual impact is very important when it comes to selling your product online. Customers’ eyes should be attracted to the products that you want to sell. Hence, it’s extremely important that you take good photos of the product that you are planning to sell.
Make sure that the photo shoot of the products is appealing, yet at the same time all the details of the products should be clear. For instance, if you are selling a shirt, the colour should be clear and visible. The customer should not be in doubt about the dimensions and the other details of the product. It is crucial that the customer must be able to zoom in and zoom out the product. Try taking pictures of the product from multiple angles. This would give an overall view to the customer.
2. Tell your story
The About page of your store should be telling your story in the most interesting way possible. You see, everyone wants to know the story of a brand. The greater the way you put up your story, the more they would relate with your brand. You must have an identity. So, if you have a motto, it should be in sync with the services that you offer to your customers.
As far as the products go, try adding as much information as possible about the product. Don’t go for very long text copy, as that could make the customer lose interest. Instead, you can add a table containing all the information about your product.
3. Add a blog
Try adding a blog section on your store, which would have the latest information on what is going on in the market concerning the products that you are selling. For instance, if you have a WooCommerce store that sells cosmetics, you can always start writing blog posts on the latest trends that are going on in the fashion world. This way you will ensure more and more customers visiting your website.
The aim of a online store is to have the customers keep come back to you. You have to ensure that everything that they need to know about the product that you are selling is available on your website. This has to be a one-stop destination.
4. Reach out with newsletters
Newsletters are a great way to reach out to the customers. You can always request your customer visitors to share their email with you, so that you can share the latest offers and blog posts with them.
The beauty about newsletters is that even if the customers do not visit the website, they are constantly updated about the attractive deals, the latest trends in the market and many more details through emails.
5. Customer reviews
Give your customers a platform to express their views. You must allow them to give their opinions about the services that you offered to them.
The positive reviews will boost your morale and at the same time will get more traffic to your website. Even the negative feedbacks should not be taken wrongly, as you can always improve upon the area that you probably overlooked.
6. SEO-friendly content
Don’t forget to make your content SEO-friendly. Make sure that the content, the keywords, the meta tags and the sitemap, are all in sync. This way, search engines will find it easier to rank up your website when a customer is looking for the product category that you are selling.
For this, you will have to keep updating your website constantly. Be careful as to not overuse keywords, as this would only make the experience of the customer very irritating and they might never return to your website.
7. Easy customer service
For those customers who need your assistance, you must be readily available to help them out. Your customers should have an easy point-of-contact to convey their grievances. This could be refund of money or non-delivery of product.
8. Loyalty points
Have schemes like loyalty points for your customers. That is, for every purchase that they make, they should get points which they can redeem at a later stage. You can also attract customers by having seasonal or special discounts.
9. Safe and secure payments
You must have a safe and secure payment system. Decide on the payment system that you want to have. You wouldn’t want people to think that your payment gateway is not safe and secure, as that can be very damaging for the traffic that comes to your website.
Conclusion
While these are just a few points to ensure that your WooCommerce store is up and running, you must keep in mind that for an online store to run successfully, change is the key. You must make constant updates and keep adding something new to your website.
Your online store should attract your customers’ eyes, the deals that you offer should appeal to them and last but not least, it should be easy for them to navigate around.
SOURCE: Acodez
