Why Your Business Should Be Blogging
Here are 4 reasons why your business should be blogging and how content marketing can offer you long-term growth and stability.
1. Trust and credibility
It’s one thing to tell potential clients you’re trustworthy and experienced, it’s another to prove it. High quality blogging is a subtle way of marketing yourself as the right person for the job.
You can achieve this by sharing industry knowledge, best practices, insightful analyses and addressing common questions, problems or concerns clients may have. The goal is to establish yourself as an industry expert who clients need to hire to help them solve their problem.
2. Relationships
Another reason blogging is a crucial part of any business’ marketing strategy is that it helps build a relationship with your target audience. Although you may not intimately know every one of your readers, by building a sense of community around your blog, readers begin to feel like they have a connection to you.
This starts with your “About” page, being open and honest in your content and responding to as many comments and requests for help.
By highlighting yourself as a personable, likable and approachable authority in the niche, you can grow a loyal following.
So when your readers eventually need help, who do you think they will turn to? The business they found after a Google search or the blogger they’ve grown to trust, respect and develop a relationship with?
3. Quality leads
Leads are the lifeblood of any service-based business. If you have spare capacity to take on more work or believe that you are underselling yourself to compete with cheaper competitors, then you need better quality leads.
Content marketing may be the best way to build a sustainable lead-generation machine. The best part is that inbound leads are usually much higher quality because there is user intent to hire you.
4. Long-term growth
Finally, consistently getting traffic to your website blog can help you avoid feast or famine cycles, allowing you to enjoy a stable flow of income and focus on long-term growth. Like any other business, laying a strong foundation early on can be a serious investment of your resources (i.e. time, energy, capital).
However, producing evergreen content to target keyword phrases that are regularly searched is worth the initial investment.
The other benefits of this growth include a decrease in the cost of lead acquisition, an increase in productivity and the option of hiring employees to take on the additional workload.
Final word
The benefits of blogging for your business are undeniable. An effective blogging and content marketing strategy can mean the difference between a fledgling solopreneur and a growing business.
SOURCE: Creative Bloq
