E-Mail vs Social Media Marketing
Marketing is a vast field with many component parts. It doesn’t matter how many components you use, it’s how you use them.
When it comes to online marketing, the principles remain the same, only the application is different. In a world where demand is everything, you must create an audience or tribe of demanding customers that want your product.
That is where marketing comes in. You must get your product or service noticed by the crowd and you must keep them engaged, so that they are always wanting more of what you are offering.
People buy from the ones they know, like and trust. It is imperative that you build a relationship with your customers and today that means building a two-way connection between you and your customer base.
Two options that build that connection are e-mail marketing and social media marketing.
E-mail marketing
E-mail marketing is the work horse of internet marketing. Capturing emails should be your primary goal. When conducting business online the way you track your customers and engage with them personally is through e-mail marketing.
This isn’t lead generation, this is lead capture, and that is the biggest difference between social media marketing and e-mail marketing. E-mail is lead capture, while social media marketing is lead generation.
E-mail addresses are often referred to as your “list”. This is the contact information of those people who are interested in your products or services to the extent that they have raised their hand – so to speak – and offered you personal information about themselves. In traditional sales, they would be referred to as hot leads because they want to engage with you.
Whether they have already bought your product or service ,they have shown that they are receptive to what you are offering and want more information or are ready to buy.
There are many ways to capture these e-mails using irresistible offers on lead or capture pages that the customer signs up for newsletters, buyer lists, etc.
What do you do when you have those important e-mail addresses? You engage those people who have shown their interest. You can create content to send them through e-mail, create events for them to attend, send surveys to ask them what they want most from your product or service and a host of other possibilities. The bottom line is, you are constantly engaging with your list and that will create an intimacy that can them be used to ask for sales.
Social media marketing
Where e-mail marketing is a laser-focused target market of eager recipients, social media marketing is more of a broad stroke.
Use social media to gather leads and add to your list. You can use it to engage with your list as well, but generally more people than just your list will view whatever you put on social media.
Social media is all about sharing and in marketing, that’s a good thing. Make any social media marketing you use easy to share and make it enticing and general enough that people want to share it. For example, a short article addressing the pain that your product or service can relive, is a great way to capture emails.
SOURCE: ZenBusiness
