In an effort to inject Facebook into more public conversations, the company introduced embeddable posts that will let blogs and news organisations include status updates, videos and photos in stories.
The posts work in the same way as embeds from Twitter and YouTube. Once your account is enabled, you will have the option to “Embed post.” That will produce a code you can cut and paste into a blog entry or HTML file. For a post to be embeddable, it must be set to public. Though an estimated 72% of Facebook users set their posts to private, the company has lately been looking to tap its public posts for added commentary and colour on topical issues.
With this in mind, Facebook introduced hashtags in June so users and journalists could track conversations on Facebook about various issues. The new embeds can also include hashtags which readers can click on to see those discussions. The intent of such efforts is to provide more inventory to advertisers looking to reach people during live events.
