The goal of Facebook’s News Feed is to show the right content to the right people at the right time. In the last year, more people found news on Facebook than ever before. The latest update to News Feed ranking recognises that people want to see more relevant news and what their friends have to say about it.
More relevant articles in Feed
People use Facebook to share and connect, including staying current on the latest news. So now Facebook is paying closer attention to what makes for high quality content and how often articles are clicked on from News Feed on mobile. What this means, is that you may start to notice links to articles a little more often (particularly on mobile).
Why is this done?
Well surveys have shown, that on average people prefer links to high quality articles about current events or shared interests, to the latest meme. So starting soon, high quality articles may show up a bit more prominently in your News Feed and meme photos may show up a bit less prominently.
To complement people’s interest in articles, Facebook recently began looking at ways to show people additional articles similar to ones they had just read. So after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting.
Comment Stories
While trying to show more articles people want to read, Facebook also doesn’t want people to miss the conversations among their friends. After people read a story, they’re unlikely to go back and find that story again to see what their friends were saying about it. So Facebook is now updating bumping as to highlight stories with new comments from friends.
As a result, people may start seeing a few more stories returning to their feed with new comments highlighted. The reason for this is to lead more conversations between people and their friends on all types of content.
