Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even want to see it in their inbox anymore. You cannot afford to ignore unsubscribe rate. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing, you have some work to do.

Here are a few factors that could improve your email marketing strategy.