Marketing your business on Facebook has become a requirement these days. Yet, because business owners face so much pressure to get active on Facebook, a lot of them struggle to do it right. When your Facebook page becomes just another to-do, it’s easy to neglect it.
Here are 4 easy ways to boost your Facebook page:
1. Have a Plan
If you don’t have a plan you will fail. You simply MUST put some thought into your Facebook strategy regarding what you post and when you post. Not doing so is mistake.
2. Make a Good First Impression
Your cover photo is the most important piece of real estate on your Facebook Page. Use it wisely and you’ll see great results. Use it poorly and your bottom line will suffer.
A great cover photo on Facebook needs to be:
a high quality image
representative of your brand
current
If you follow this checklist, you’re sure to have a cover photo that makes a great first impression on potential fans.
3. Only Install Apps that Matter
Apps on pages are great – and can be of huge value if used correctly. Although they aren’t as important as they were before Timeline, if you’re going to have apps on your page make sure they’re current, working, high quality and offering value.
4. Post More Photos
Regardless of what some Facebook “experts” are saying, photos still perform very well on Facebook – and typically get great engagement (likes, shares and comments).
Your page should be posting lots of photos. However don’t post too many nonsense photos just for engagement’s sake. While posting a meme every 3 hours might get you some engagement — it will also likely get you tons of negative feedback (when fans hide or mark your posts as spam), not to mention unlikes.
A word of advice on posting images on Facebook:
Post timely photos
Keep them high quality
Mix it up – don’t post 10 photos in a row
By using these 4 quick fixes, your page should go from dull to engaging in no time.
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