Effective branding is a crucial element for the success of any business – large or small. One of the key elements in successful branding is choosing a consequent line for the design of marketing, packaging and promotional materials.

While many small business owners are increasingly becoming aware of the importance of design for their branding efforts, fonts are still largely a neglected area in that field. One of the reasons for that is that many business owners simply don’t know enough about fonts to have an opinion about them. This post will shed some light on choosing the right fonts for your website.