Taking your small business to the next level is challenging even for professional entrepreneurs. Every experienced business owner will tell you that sustainable success and continuous growth are demanding goals. But with dedication, focus and strategy, they are entirely within your reach.

Regardless what your product or service are, your business’ success depends less on what you’re selling and more on how you’re selling it.

Here are 5 universal rules that can help you set up a powerful business strategy and put you on the right track towards a prosperous venture.