Your Facebook cover photo is the largest piece of real estate on your Facebook page. It’s the first thing people see when they visit your page. That’s why it’s so important to put serious time and effort into creating a stunning cover photo. One common practice many businesses doing is just putting their website URL on a plain background. Booooooring! Not only is this a missed opportunity, but it doesn’t tell people anything about your page, your product or your services.
So what can you do instead? Here are some great strategies you can use on your cover image to wow your fans and visitors.
1. Brand yourself
Not only is KLM showing their creative side but the cover photo is branding their business too.
2. Show core benefits of your product
This simple and straightforward cover photo tells you the benefits of using their service. And when you click the cover photo you’ll find additional information.
3. Build an email list
Fans can download the ebook from a landing page by giving their email address. Talk about a functional cover photo!
4. Promote your fans’ work
Instead of using this piece of real estate to promote Marley’s music (which needs no promotion), the page uses it to showcase fan artwork. Fans can click the cover photo and learn more about contests to join.
5. Announce a contest
Not only are they using their cover photo to show-off winners, they’re also indirectly using it to promote their weekly contest.
6. Describe your product
Here they use photos to highlight what their product is all about. From the page’s name and cover photo, you can tell it’s a natural and healthy product.
7. Promote your fans
Walmart is showing appreciation to their customers and adding a personal touch by highlighting photos of their fans.
8. Highlight your people
While most companies in this sector would highlight the core benefits of their products, Sprinklr takes an alternative route by showcasing the faces of the people behind the company which adds a human touch to their company.
9. Show social proof
Sandy uses her cover photo to showcase some of her career highlights. It’s a great tactic to get people to trust her credibility.
10. Sell a product
Danny uses his cover image to sell his book and post testimonials about it. By clicking on on the image you’ll get a link to the website selling the book.
11. Show your support for a cause
October is Breast Cancer Awareness Month thus many companies showcase their support by posting images in pink and using pink more often. Ford has taken the extra initiative to paint their cover image in pink to show their support.
12. Highlight upcoming events
Salesforce uses its cover photo to talk about their next event — including the key speakers.
13. Tell what your page is about
This cover image is not only stunning, but it explains what the page is about. Fans will have no doubt about what they’ll be getting into if they decide to Like the page.
14. Be seasonal
If your business offers seasonal products, you can do what 1-800-Flowers is doing and promote your seasonal products with your cover photo.
15. Promote an upcoming product
Not only is Lady Gaga’s cover image quite artistic, but it also boldly reminds fans that an upcoming album is headed their way.
16. Show your fun side
This cover photo is telling me something about the culture of the company — they have a sense of humour!
17. Show testimonials
Using testimonials from customers helps show the credibility of your business to fans.
Conclusion
As you can see, there are a lot of awesome ways to use your Facebook cover photo. One good tip is to update your Facebook cover photo every once in a while to keep it fresh and interesting. But whatever direction you decide to go, remember to always stay in line with your company’s voice.
If you need help in creating a professional looking Facebook cover image that represents your brand which is unique and not just one of those generic cover photos then Rimidesigns can help you. We will make your Facebook cover image stand out from the crowd and help you increase your customer base.
