A memorable logo features an object you can easily recognise — a man, woman, cat, mouse, house or anything else you’ve seen a million times before. Your brain already knows what it’s seeing when you look at logos and all it has to memorise is the specific details and intricacies.

On the other hand, abstract logos are very hard on our brain because there is nothing we can compare them to.We either have to memorise them in full or forget them altogether — there is no middle ground. Since we are all stretched for time and attention, you can imagine how many abstract logos get remembered.

Here are the top 3 techniques you can use to design a memorable logo, as well as the challenges that are involved.