When it comes to branding, consistency is key. From customer service interactions all the way down to Twitter avatars, consistency breeds familiarity. And that means stronger connections to your brand.

The easiest way to keep things visually consistent, especially as your business grows, is through a brand style guide. Sure, some style guides can rival the thickness of your favourite novel, but don’t let that overwhelm you. A simple one-page reference may be all you need. The important thing is that it lists all your basic brand elements and can act as the singular point of reference for any future design project.

Below are 5 elements you’ll want to include in your style guide.