We all understand trust is not built instantly. In this post, I explain why it’s important to have clear trust indicators on your website, several ways to do so and how you can take the whole game of on-site trust to the next level.

Let’s start by stating the obvious. When a person lands on your website for the first time, you typically have no longer than a split second to make a good impression before that person surfs away. In that split second, you need to convince that person that you are a trusted source.

We have come a long way as users to trust the internet in general. It’s no longer viewed as a black hole and the user is able to make a quick decision whether or not they have landed on a website that is legit and can be trustworthy.