“Plan” is a daunting word. Those four little letters are brimming with process, commitment and responsibility. It’s no wonder that many small businesses go without a plan when it comes to marketing.

You may think creating a marketing plan is one of those tasks best left to the pros and you simply don’t have the budget right now. But a marketing plan is something companies of all sizes need to embrace in order to grow and prosper. It doesn’t need to be a headache. Just think of it as a short list of goals and a to-do list to accomplish them.

So wondering how to create a marketing plan? Draft up your own today by following this simple six-step process.