The philosophy behind a customer loyalty program is simple. Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy. Whether the goal is to continually increase sales or to jumpstart sluggish revenue, customer loyalty programs appear to have become a staple for many large corporations.

But what about small businesses? It’s important for business owners to keep in mind that customer loyalty isn’t just for big businesses. A well-designed loyalty program can help any size business scale and reach new heights.

Here’s why customer loyalty programs matter to small business.