Your landing page is your first point of contact with nearly every potential client, whether they’re accessing your website from their laptop, tablet or mobile device. And while the Information Age prizes many virtues, patience is not among them. That means you have only seconds to make a compelling impression before your visitor finds a reason to go elsewhere.

So how do you optimise your opportunities? Here are 5 simple things you can do to make you landing page a lean, mean, marketing machine that will help you turn first-time visitors into long-time customers.