Fake It Till You Make It: How to Take on Work You Can’t Do (Yet)
Being a creative freelancer means that you often say “yes” to things that you’re not 100% sure we can do (yet). In a world of authentic marketing, “faking it” can
Read MoreMonth: July 2014
20 Free and Essential Email Marketing Tools and Resources
Email marketing is an essential part of marketing, and one of the best ways to build and maintain relationships with clients and customers. Of course, you can design and send
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6 Steps to Making More Sales
The life of a small business owner can be tough. You start a business because you’re passionate about something. You have a dream that you want to make a reality.
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6 Ways to Revive Your Sputtering Facebook Page
Looking for fresh ideas to revamp your Facebook page? Do you feel like you’ve done all you can? Are you following Facebook best practices and deploying a consistent content strategy,
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Do You Have What It Takes to be a Successful Small Business Owner?
You have a great business idea. You even have a clearly laid-out business and financial plan. This new small business of yours cannot possibly fail. But wait! Have you ever
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The Difference Between “Money Work” and “Busy Work”
In your business, you’re probably familiar with the idea of creative work versus non-creative work. You also probably know that 20 percent of inputs are responsible for 80 percent of
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Wear a Smile
A smile is the prettiest thing you can wear.– Illustration by Rimidesigns (2014)
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8 Ways to Power Up Your Facebook Presence
You have most likely spent a considerable amount of time and money building your brand’s Facebook presence. With all the changes that Facebook has made, it’s become more challenging to
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How to Create a Basic Brand Style Guide
Most companies use a brand style guide – a book or document that sets rules on how the brand is visually presented to the public. These rules instruct employees how
Read MorePhotoshop Tutorial: How to Resize an Image
Photoshop Principal Product Manager Bryan O’Neil Hughes shares how to resize an image in this episode of the Photoshop Playbook. Published on May 2, 2014
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Logo Design – The Ultimate Guide
Logo design is arguably one of the most important and valued areas of design. A quality logo design, combined with the branding of an organisation or company, can become one
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