So you’re in the market for a new website. It’s exciting to redesign your website and you’ve probably got a lot of ideas already about how to improve it. But how can you be sure that the new website will actually be better for your business than your current one is?

If you haven’t gotten feedback from your website’s users, you may have some major blind spots that could impact your business in a big way.

Even if you have a good understanding of your target audience, you probably don’t know exactly what’s going on in your customers’ heads unless you ask them. Now is the perfect time to find places where users are getting lost, so you can make sure your new website is better than ever.