If you’re the owner of a small business, it’s likely that branding isn’t on the top of your priority list. You’ve got to look after your customers, do your accounts, create staff rosters and chase unpaid invoices. Because of this, it can often seem like you simply don’t have time to worry about creating a brand for your business.

In today’s world though, branding is a fundamental tool for success and when it’s done right, it has the ability to supercharge your business and push you ahead of your competitors. However, branding is a complex subject and many small business owners that attempt to create a brand for their business make mistakes.

This guide talks about what you should and shouldn’t be focusing on when it comes to branding your business. It also looks at some common mistakes and how you can avoid them.