New businesses appear each and every day, and each of them wants an awesome online presence to attract potential clients and impress existing ones. And all these new business websites usually utilise the latest trends in web design. They all make use of bold colours, accommodate a lot of content and try to implement features no one else has. Thus, these non-functional websites appear every day. Is it really good business practice? Obviously not.

A good business website should be clean, clear, simple and a little bit creative. The main things a really good business website focuses on are customer support, non-oppressive promotion and engaging investors. The navigation should be intuitive, the layout minimalistic and the website should look up-to-date.

These simple things are what make a business website look professional and lead to more conversions. So, if you already have a business website and would like to make it perfect or if you are just planning your online presence, this article will show you the way to avoid the most common mistakes and describe the steps to take to make your business website flawless.