In this article, we will talk about 10 important logo design tips to save you the designer from mistakes.

1. A logo doesn’t need to say what a company does

Restaurant logos don’t need to show food. Dentist logos don’t need to show teeth. Furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer, etc.