Let’s look at 10 key steps to writing and designing a landing page that will help get you the results you’re looking for.

On writing

1. Make sure your headline refers directly to the place from which your visitor came or the ad copy that drove the click. Match your language as exactly as you can. (Close is good, exact is best.) This way, you keep your visitor oriented and engaged. This is by far the most important part of your landing page.
2. Provide a clear call-to-action. Whether you use graphic buttons or hot-linked text (or both), tell your visitor what they need to do. Use a minimum of 2 calls-to-action in a short landing page, or 3-5 in a long landing page.