According to a National Small Business Association study, approximately 27 percent of small businesses report they don’t use any social media at all. Meanwhile, 40 percent of social media users purchased an item after liking it or sharing it on social media. The study also found social media drives instore and online purchasing at equal rates.

It’s never too late for small businesses to join social media and start connecting with customers and developing their online brand.

Here are a few ways to kickstart your social media marketing with examples from companies that are doing it best.