Figuring out a social media marketing strategy can seem overwhelming.
CONTENT
It is important to both create and curate the content you put on your various social media platforms. Make sure that the content is interesting and useful to your client base and that it is line with the platform. The audience on each platform is different; tailor your content appropriately.
What content should I post on each platform? Check out this great content cheat sheet:
ORGANISE
Successful websites and social media profiles belong to those who keep a schedule, have a plan of attack and update often. Additionally, keeping an eye on the success of your social media marketing using Google Analytics will allow you to further tailor your overall strategy.
IDENTITY
Creating a strong brand identity is essential to any successful business. Your brand should be consistent throughout all of your platforms and distinguish you from other businesses and individuals. Don’t be afraid to be a dork. Be passionate about what you do. Whatever your unique brand value, highlight reliability and professionalism in your brand image.
NEWSJACK
Newsjacking and real time marketing is a new way to capitalise on the popularity of a current news story or twitter trend to bring attention to your brand. Just don’t overdo it.
ENGAGE
The internet is a vast and often time impersonal tool for communication. However,engaging with your audience through your various social media platforms can be a great way to build relationships with potential clients as well as get a sense of what kind of people they are and what they want.
Questions to ask yourself:
Are you providing your audience with relevant content?
Are you responding to all of your messages and mentions in a timely manner?
Are you finding new and exciting ways to engage, for example with contests or other promotions (giving away a print, offering free advice, etc.)?
DIVERSIFY
Not only should you be on a variety of social media platforms however, you should diversify your content within those platforms to allow for maximum impact. Recently Facebook changed their algorithm, which has severely impacted what posts show up in newsfeeds. One way to combat the algorithm blues is to alternate between text, media and link-based posts.
