Now that we’re fully immersed in a mobile-ready world, it’s not enough for business websites to feature responsive design  – although it’s still important. Now it’s all about mobile websites, apps or both. Which one works best for your business, consumers and company, and which can you do without?

Just like you shouldn’t join every social media platform to spread yourself as wide as possible, not every business needs a mobile website or an app. It starts with understanding the dynamics behind each and what your consumers want. After all, why spend the time, money and effort developing an app if nobody’s going to use it? It’s a cool toy, but the novelty factor alone isn’t worth all of the trouble.

Before deciding between the two or going with both, consider the pros and cons of each.