A misconception many of us have is that blogging is an easy matter. You simply sit in front of a screen and type away until your document is filled with these long fabulations about the world, declarations of personal truths and outbursts of joy or frustrations, all showing who we really are. Aside from the personal aspects of business blogging, the possibilities it holds are endless and business people have been turning this tool into a means to a profitable end.

The real conundrum is how far you can go in your attempt to inspire your readers? Is your personal life a go-to place for inspiration and can you incorporate social and emotional aspects of your existence within content that you write, so that readers become more emotionally invested in your content?