Nowhere is the trend of paring down to simple workable solutions more apparent than in graphic design. Even while technology has provided exciting and expensive new means to create compelling, complex images, type and layouts (not to mention the development of new inks, varnishes and papers), designers have been thinking in a reductive way. But how much can be removed from a design and still have it remain strong and full of impact?

Budget printing is sometimes an issue, especially for young aspiring designers who need to design and print marketing materials. Having too many colours involved in your design, makes printing expensive, thus such costly printing processes is often the first thing to go.