Here are 10 common Facebook mistakes that could be killing your Facebook business page and why you need to stop making these mistakes today.

1. Not creating differentiation

Are you clearly articulating what sets your business apart from the competition? If not, you’re walking a dangerous line.

A tactic called “me-too marketing” is often employed, as businesses look to the competition for what’s working on Facebook, and then mimic it on their own page. Unfortunately, there are significant drawbacks to this type of marketing.