Having an effective website is critical for any small business as it’s often the first experience a potential customer has with you and your brand. Yet many small businesses still pay little attention to the design and creation of their online presence.

While you don’t need to know how to build a website, as the owner, you need to weigh in on the content, navigation of information, web page design and the customer sales path.

Whether you are building a website from scratch or need to revamp your existing one, there are 5 keys to building a high-performing website for your small business. How you want to approach each will help you create a strong brief for the web designer, which will result in a better website.