When a term or hashtag becomes popular and picks up speed on social media, it enters the coveted “Trends” zone.
As advertising and marketing moves away from hard-sell tactics and inches closer to a softer, more conversation-like approach, brands are joining in on trending topics. This is a great way to interact with people in real-time, and in doing so, further your brand.
While some people are on the fence about whether a brand or business should be inserting themselves into the chatter, if you stick to some guidelines, not only will you be in the clear but you may just win yourself some followers.
The golden rule is to always make sure that the trending topic you’re about to jump on is one that in some way connects with what your brand is about.
