Whether you like it or not, you are a brand. Indeed, whether you are employee or employer, a worker bee or out of work, a small entrepreneur or the big boss, you are a brand.

You are a brand as much as McDonalds is a brand. You are a brand even if you don’t think you are. Think about it – just what is a brand?

Essentially, a brand is what people think of when they think of a business. It is that business’ promise, products, slogan, values, personality and uniqueness all rolled into one. That is their brand, and that is your brand.