A designer often knows when their design is a perfect fit for a client. They know when it will be successful in the real world and what it feels like to make that final tweak, relieving the fear of failure and triggering an adrenaline rush with nothing left to do but smile.

But more often than not, clients won’t get that feeling. Strong designs don’t sell themselves. Clients often are not sure what actually works for them.

At the end of the day, graphic design is a subjective art form. Through the eyes of a visually unpracticed client, it can be difficult to know which design is the right one.

Here are some tips to put that same smile on your clients’ faces.