Why We Respond Emotionally to Numbers: 7 Ways to Use the Power of Numbers in Your Designs

Do you have a favourite number? Maybe one that you feel is lucky? If you do, you’re not alone.

What is it about numbers that triggers these feelings? Well, as long as humans have used numbers, they’ve held deep meaning that goes beyond just the mathematical symbol.

As history goes, number-letter combinations have held religious, superstitious, mythical and, of course, mathematical significance. Some would argue that numbers are the most universal form of language.

So what does this mean for graphic design? Numbers are loaded with hidden meaning, whether we intend them to be or not, and we can capitalise on those qualities to make our designs and branding more effective.

Let’s take a look at 10 different types of numbers and how they can lend extra meaning to your design projects.

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