Websites these days are taking hero images to the next level, embracing mega images that fill whole screens. Sites ranging from e-commerce stores to political sites, are all using this device. Huge images certainly deliver a visual impact, but that’s not why website owners love them. Mega images consistently deliver higher website conversion rates.

Whether it’s a website dealing exclusively in sales or one that’s just looking for sign ups and site visitor information, increased image sizes have been positively correlated with increased conversions.

Naturally, this has gotten the attention of big brands and e-commerce sites alike. It’s not about making things look cool, it’s a design decision aimed at making more money.