Almost every web design story has 3 main actors. Each of them occupy a particular place in the story and each have different motivations and expectations. These characters are the client, the designer and the user.

There is a particular hierarchy that is supposed to exist between the 3 but due to the nature of the process, this hierarchy frequently gets mixed up. The result is a plethora of poorly designed websites that are cluttered with unnecessary extras, which exist because of a power struggle between the client and the designer.

What we need in order to avert this disaster is design frugality. It sounds fancy, but it’s actually very simple. Just the way websites ought to be.