Personal recommendations are far more powerful than advertising. No one can deny the power of networking. It definitely works and the growing number of networking groups sprouting all around is proof of that.

Finding the perfect group can enhance your client base, your confidence and your motivation. It’s a crucial element that all freelancers, startups and entrepreneurs must get to grips with.

However, could the race to attend as many networking groups as possible be a detriment to your customer service and ultimately the power of your word of mouth marketing and reputation?