Do you pay attention to online reviews of your small business? You should, because your customers certainly are. Did you know that 70 percent of people trust businesses more as a result of positive online reviews? What’s more, a whopping 80 percent say online reviews influence them just as much as personal recommendations from people they actually know.

With over 40 percent searching for local businesses online at least once a month, it’s clear that garnering positive online reviews is a great way for your business to stand out.