Everyone is getting on to social media, individuals and businesses alike. It has become an indispensible mode in day to day life. However, it may not be appropriate for businesses to randomise their social existence with little or no thoughts and plans, which could prove to be detrimental to the business.

Planning is very important to make the most out of social media. Here we will run through some of the elements to consider and questions to address, while structuring a social media marketing plan for your business.