What’s the ultimate goal of a contact page? Is it to keep your customers happy? To give them a way to complain? To show that you are actually interested in hearing their feedback? To solve major problems in your products that you otherwise wouldn’t know about? What about to increase your sales?
The answer to the question is all of the above, which gives you a new perspective as to how important that trusty contact page actually is.
For most designers the contact page is merely a few fields and a submission button, without much more thought put into it. It’s time for that to change, considering customer service is a huge part in improving your sales and making your customers feel good.
How many people do you think get ticked at companies because they either can’t find a contact form or the form isn’t all that functional?
