Do you know what is the number one rule for organic search rankings? No, it has nothing to do with investing colossal amounts of time and resources into exhaustive campaigns. If you want to stay at the top of search engine results and promote your brand online, you need to understand your users’ behaviour.

Strangely, most content marketers and SEO professionals aren’t incorporating user data into their campaigns. They focus solely on keywords and work tirelessly to optimise their content but they neglect one thing that matters the most – their users.

Here’s how user behaviour affects SEO rankings and what you can do about it.