Your target audience is the first place you go to spread awareness about your business, and likely your first adopters too. Assuming you’ve done the necessary amount of customer discovery — identifying and validating the problem that you’re solving, and identifying your potential customers — your next step is effectively communicating your message to this audience.

When you are speaking to your audience, remember it’s not about you or what you do. It’s about their pain point and your recognition, understanding and empathy towards that pain. That’s why you set out to solve the problem in the first place.

Once you understand that part of your message, you have to find the channels that are the most effective for your communications strategy. Ask these 7 questions in order to properly locate and target your audience.