The internet is an incredibly valuable and important resource for businesses of all kinds. With an audience vaster than any other, the web is the only tool out there which allows smaller businesses to compete on a level playing field with their larger competitors.

It doesn’t make any difference whether you’re an international company or a family-run local business. Having a powerful web presence is an absolute necessity in today’s age. Across the world of business, staying ahead of your competitors is always a challenge and, more often than not, it’s those companies which embrace the web who get ahead.

Here, we take a look at 7 simple steps which can help you to improve the scope and quality of your web presence. This will not only make your brand more prominent and accessible, but it will improve your business reputation.