You’ve worked hard to develop your business plan and refine your products or services. Now it’s time to connect with the people your business was designed to help. But marketing your small business can quickly become expensive.

If you’re operating on a shoestring budget, you may feel discouraged that you can’t do enough to promote your hard work. Even if money is tight, you can still make marketing work for your new small business.

Here are a few reminders to keep in mind when you’re marketing on a shoestring budget.