There is nothing more frustrating to an internet user as a website that falls short of expectations. A frustrated visitor to your website is one that is unlikely to come back. That also means you will end up losing a possible sale or subscriber.

Over time, you will end up losing influence and revenue. Therefore, it is imperative that you become familiar with the characteristics of user-friendly websites. This will enable you to identify weaknesses in your own website, so that you can rectify them before you begin you lose visitors.

So, what are the characteristics of user-friendly websites?