Facebook Reactions allows users to do more than just “like” the posts that show up on their feeds. They can choose to share more specific reactions, like “love”, “care”, “haha”, “wow”, “sad” and “angry”.

For businesses using Facebook, this feature can be a valuable tool. For example, you can look at these Facebook reactions to gauge how customers really feel about your posts. You can then tailor your Facebook content strategy accordingly.

Below is an overview of these Facebook reactions and how each might provide insights to help boost your brand.