Are you building links for your website? Are you aware of what type of link is valuable? We all know that links form one of the most important factors for ranking but not all the backlinks have the same quality. In fact, they all are different.

For example, links found in the footer, sidebar and navigation are less valuable than those coming from within the content. Also, links from trusted sources gives more value. So you need to aim for links from trusted sites, which reports zero or minimal spam.

Here are 4 tips to consider in your link building strategy which might be harming your website and should be avoided.