There are often terms or services that printing companies offer that customers do not understand.

In this article, we’re taking a look at variable data printing and how it can benefit your business.

What is variable data printing?

Variable data printing — or one-to-one marketing or personalised printing — offers customised, targeted encounters with potential customers, making it a powerful marketing option.

In the digital printing process, each turn of an imaging cylinder is a unique impression that is transferred to a page. Variable data printing capitalises on this by picking up customised artwork for each page based on information from a database and rules that are set up within a variable data software program.