There’s a lot to be said about standing out, but all designs must first and foremost reflect a well-founded brand identity. That’s the only way it will resonate with and capture your intended audience. Not to mention, it can save you a lot of work.

If your visual identity really connects, then it’s more memorable and you spend less on promotions, in the long run. If your look is consistent all throughout, the more your brand values are associated with your visual identity and the more you build consumer trust and loyalty over time.

The first piece of advice is this: Invest in strengthening your brand’s look. It’s not that complicated. Building a solid visual brand is an important step in developing your business, no matter what it may be.

So, take note of these 5 common visual branding mistakes and how you can avoid them.